Making Trailers with Eric Butler, Creative Director & Executive Producer (USA Network, HBO)

EPISODE SUMMARY

We interview Eric Butler, Creative Director and Executive Producer (USA Network, previously HBO) about his storytelling and creative process in making trailers for TV and film.

EPISODE NOTES

• Using sounds to effect emotional response in trailers (3:45)

• “What is a ‘marketing campaign’ and ‘creative marketing’?” (9:30)

• How Eric started at HBO (10:55)

• Configuring the story of a trailer (19:50)

• How to navigate Hollywood as someone from underrepresented background (29:00)

Check out Eric’s trailers here: https://vimeo.com/ericobutler